If you're anything like us at Revelry HQ, you go a bit nuts for paper goods. A trip to Paperchase is like Disneyland, you always have a cute, new notebook on the go, and your Pinterest boards are filled with the most gorgeous invitations.
If you're anything like us, you're going to LOVE BerinMade, London stationery and design studio. Let's catch up with founder Erin and designer Lana!
Tell us a little bit about BerinMade and how it came to be?
E: I started the company in 2012 after taking the plunge to quit my 9-5 working in an auction house. My degree was in Fine Arts and ever since graduation, I longed to be creative again and manage something of my own. After I got married, I fell in love with stationery and paper goods. It was hugely inspired by all the amazing things you could do with paper, and 5 years on, I still feel the same way.
We specialise in wedding and events stationery, greeting cards and lifestyle gifts. Our philosophy is to always push the boundaries of what we can do with paper, and I believe that is reflected in every project that we work on. I want our clients to fall in love with paper goods the way that I did. Even though we are now a small team, each one of us feel the same way and have the same passion for our products.
Our wedding clients are treated like special guests. Lana is our wedding project manager and the main contact for most wedding clients; she and I work together to ensure that our brides are taken care of and their project goes seamlessly. Often clients don't realise that stationery projects need a lot of management. There is timeline, production technicalities, supplier co-ordination; clients need to be kept in the loop, know all their options, have the right expectations. It's a stressful time for them, and sometimes they can feel out of their depth with so many things to learn and to manage, especially when it's a technical aspect- and it's our job to put that at ease. It's often not just a design-job, it can be a bit of an operation. I would say that apart from our designs and signature style, that is an added bonus that sets us apart from other companies.
We'll say! How would you describe your style of paper goods?
E: We do a varied range but mostly you'll find that we love a bit of bold pattern, floral illustrations, unexpected but beautiful colour combinations, with a touch of metallic. With weddings we're really into special formats that tell your story, whether that's a geometric fold out invitation with glittered panels, or travel-guide inspired booklets for a destination wedding. So for us, it's all about telling a story as well as making it look beautiful and worthy for a wedding in the process.
What is your favourite kind of thing to work on?
E: The best briefs come in Pinterest boards that are not stationery-related! They can be full of fashion, interiors, flowers, fun objects to do with the couple- things that really tell their style. We are then able to translate that into paper form and often clients are so amazed by the unique-ness of their bespoke design and how much it represents them, because it's so unlike anything else they have seen out there!
L: Definitely a lot of foiling! Erin's hand lettering and illustrations make the perfect details to foil, I fall in love every time. Another heart-throb would be all the lovely patterns we create with Erin's amazing illustrations. Do yourself a favour and don't miss our wrapping paper!
What has been your craziest or most fun brief for a wedding?
E: Last year we did a brief for a Mexican-fete inspired wedding and it was one of the most fun projects I've ever worked on. The couple were a dream to work with, giving us an idea of what they liked and letting us run wild with ideas. I illustrated a full set of colourful stationery with gorgeous gold foiling details, as well as scalloped pockets inspired by papel picado. It was an ambitious project in terms of production, a lot of things took a while to figure out, and the results came out like a dream!
You have a new book out! Amazing! What's it about and who is it for?
E: Thank you! My new (and first) book is called Paper Parties. It features 50 paper projects for every celebration, and covers parties across engagements, birthdays, weddings, anniversaries as well as holidays. I'm really excited about its unique format which has a coffee table inspiration lookbook at the front (like browsing through pinterest with me), and then followed by detailed instructions in the back of how the lookbook items. It means that flipping through it is just as enjoyable as using it as a manual.
It includes my favourite colour and decor trends, themes and schemes and has lots of inspiration and tips on the most fun and heart-filled celebrations to share with your family and friends. There are lots of inspiration and projects suitable for weddings too, but what i love about it it the most is that they are not super "weddingy" but rather things that can be translated well, like white crepe sea foam chair-backs, irridescent gem cake toppers, flower crowns. It's a title under the "craft" section but I think it does straddle design and lifestyle, too. You can see more inside the book here!
Why should wedding day stationery not be an after-thought?
L: Most of the time we think of wedding stationery as practical items that is just a necessity to give information through to the guests. The amazing thing about wedding day stationery that gets overlooked is that it can tie your whole theme together, serve as decor in and around your venue, greet and guide your guests with something that is special and still have the bonus of being practical.
E: I agree with Lana. As well as conveying a set of information about the day itself, the stationery should be worked out as part of the decor and overall experience for your guests. So many things about our world now is to do with the digital and social media, so when you can make an impact on the tangible aspects, it really makes your celebration memorable for your guests.
What tips do you have for couples trying to figure out what the want for their wedding stationery?
L: Your wedding day is one of the most public displays of you as a couple, this is where your inspiration must come from. Instead of just trying to keep up with the newest trends or going with what everybody else is doing, be true to who you are as a couple. Look at the highs that you enjoy most, what makes your heart beat faster and through that we create a reflection of you as a couple.
E: So much goes into wedding that it's often exhausting to think of your options. With your wedding stationer it's important to go with your heart, and someone you click with. If you're going for something extra special, it's important to find a designer that clicks with your sense of aesthetic and tastes!