Little Black Book: Jennifer's Paper
We're kicking off 2017 by introducing you to one of our favourite stationers that we've been working with over the past year. This good old American gal really knows how to make your wedding stationery pop! Say hello to Jennifer's Paper
So Jen, how long have you been designing wedding stationery and how did you get into it?
I've been creating wedding stationery since 2007 when I designed my hometown best friend's wedding invitation suite and day-of paper goods. I had always loved designing one-off invites and cards but this was a chance to make it more of a "branded" project which used my skills as a graphic designer. My own wedding was 4 years later and that's when I really got hooked on designing wedding stationery.
How would you describe your stationery style?
It's fresh, clean, pattern-loving and classic meets whimsical. I like to infuse elements of couples' personalities in there, too, whether it be the text or a tiny illustration that gives a nod to them.
Tell us a little bit about what you offer, we hear you’re more than just invites and save the dates?
I'm a firm believer that the wedding should feel like one cohesive event so that means I work with couples not only on the items that land in their friends and families' post boxes, but also anything that those same people are seeing when they arrive for the event. Basics like programs, place cards, menus, seating charts, signage, welcome bags. You name it, I'll design it! I once even hand-painted a beer boat (literally, an old row boat that was filled with ice and beer) at a wedding to match the invitation – it was the couple's name with the floral motif I had illustrated. It was so much fun and such a great statement piece for the wedding to really tie it all together.
If you could give couples one piece of wedding stationery advice what would it be?
Go with what YOU want, not what your parents want (or are used to seeing). Wedding stationery has really come a long way in the past 10 years and you can really give your guests a hint of what's to come on your wedding day through the stationery. It's also one of the only items for your wedding that's tangible AFTER the big day so make it something you'll lovingly want to preserve and ooh and ahh at for years to come (I have two past clients who have just had their stationery suites framed to hang in their house. I am over the moon that they want to see this everyday!)
Are you seeing any particular wedding stationery trends coming through?
Botanical is a hot one for sure. Inspired by the greenery that the florists are creating, stationery is being influenced by this as well. Calligraphy and hand-lettering are also still around but I wouldn't be surprised if that starts making it's way out by the end of the year or maybe the year after. It's everywhere! Oh, and of course, the print finish of the moment – gold foil!
How do you approach wedding invitation wording?
For this one, when my couples hire me for their stationery, I ask them to fill out a questionnaire with all of the basics that will go into their invitations and one of the questions is if they'd like their wording casual, formal or religious. From there, I decide on the intro sentence and that pretty much sets the tone for the rest of the invitation. For couples that want to keep their invitation wording more formal but want some personality in there, I always tell them to use the response card for this. I like to come up with fun and cheeky ways to say "accepts" and "regrets".